06 / About
Creative, but practical.
I’m Musthafal Achyar, a Visual Communication Design professional working across broadcast, editorial, branded content, video, motion, UI/UX and digital products since 2019. At Grandvoucher, reported UX work contributed to a 20% conversion improvement, social creative to a 30% engagement increase, and promotional video content surpassed 100K YouTube views. I also use AI as a hands-on working tool for research, ideation, prototyping, troubleshooting and workflow iteration; that experimentation now feeds into Letras, an AI-assisted social publishing and automation project I help shape across product flow, UI/UX, visual systems and testing.
2019creative work since
100K+YouTube views on promotional content
+20%reported conversion improvement
+30%reported engagement increase
LetrasAI Product & Automation Project · 15 Aug 2026 - Present
GrandvoucherUI/UX · Head Creative Design · Video Motion · Jun 2023 - Jun 2024
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Fabian MediaEditor · Nov 2020 - May 2022
Bolong.idCreative Content & Graphic Designer · Jan 2020 - Nov 2020
Metro TVGraphic Motion Editorial Intern · May 2019 - Nov 2019